Finding new markets for my business
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Finding new markets for my business

It can be really hard for a small business when a large customer or source of customers shuts down. However it doesn't mean that your business can't succeed, you just need to find new markets and be a little innovative in your approach to marketing. This blog has some stories from inspiration business owners who have faced challenges when their biggest source of customers stops but have found ways to keep their business running and stay profitable. I hope it is inspirational for small business owners who are facing their own challenges. Please feel free to share your own stories in the comments.


Finding new markets for my business

Could your building be more disabled friendly?

Jeff Fleming

How disabled friendly are your premises? If you want to ensure that staff and customers who rely on wheelchairs for mobility are able to navigate your building then installing one or more wheelchair lifts can be a great idea. If you are considering adding wheelchair lifts, then it is important to think carefully about the type of lifts you need and where they will be situated.

Who do you want to use the wheelchair lifts?

The type of lift you purchase is going to depend on who you expect to use the lift. Are you a business that wants to be able to employ one or more disabled persons or to be accessible for the occasional disabled visitor? If that is your situation, then you are not going to be worried about the speed of the lift or the number of people queuing to use the lift. If you are an entertainment venue that might attract a large number of disabled visitors, then you will need to think about either a lift that transports people faster or installing multiple wheelchair lifts to meet demand.

Where will the lifts be situated?

Depending on the design of your building you may need a single lift or perhaps multiple wheelchair lifts to make the building accessible. The lift could be outside providing access to the building entrance or inside allowing visitors to reach different floors of the building. The location of the lift will naturally impact on the type of lift that will be used.

What type of lift would be best?

Most building managers will opt for a fixed lift, but if you need something that can be moved if required and brought out again when needed, then portable wheelchair lifts are available. Depending on the layout of your building, you could choose a lift with a front or side door exit to allow passengers to transfer easily from the lift to their destination. One thing that you will need to address is how the lift will be operated. Many venues prefer keyed operation lifts, as these offer greater security and ensure that the lift cannot be started accidentally by children playing or before the passenger is secure.

Is noise volume going to be a problem?

It is always advisable to ask to see your chosen wheelchair lift in service before you commit to purchase. Each type of lift makes a different amount of noise when in use. Depending on the nature of your venue and the frequency with which the lift will be used, this may not be a problem, but if the lift will operate close to where people are working or while performances are taking place at a cinema or theatre, then the potential impact on other people will have to be considered.