Finding new markets for my business
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Finding new markets for my business

It can be really hard for a small business when a large customer or source of customers shuts down. However it doesn't mean that your business can't succeed, you just need to find new markets and be a little innovative in your approach to marketing. This blog has some stories from inspiration business owners who have faced challenges when their biggest source of customers stops but have found ways to keep their business running and stay profitable. I hope it is inspirational for small business owners who are facing their own challenges. Please feel free to share your own stories in the comments.


Finding new markets for my business

How to Choose the Best Line Marking Material

Jeff Fleming

Investing in quality line marking equipment is of no use if you don't have the ideal line marking material to go with it. If you use the wrong one, you will more than likely have to re-mark the entire venue, costing you more in the long run. Technology and innovation in the surface marking industry have seen the introduction of various types of materials for line marking purposes. The choice of the best one is dependent on the intended use, location, and surface types. Here are some of the best marking materials from which you can choose.


Paint is the most common material used for line marking today. It can be used on asphalt, tarmacadam, concrete, block paving, grass, and other outdoor surfaces. It is easily applied using a brush, roller, or a line marking machine.

There are different types of paint based on the chemical composition. They include the following:

  • Epoxy Paint--Epoxy paint is a type of water solvent base paint produced using organic solvents. It is usually applied in one or two coats using a roller or airless line marking equipment. Epoxy paint is fast drying, durable and resistant to corrosion from chemicals.
  • Chlorinated Rubber Paint--It is a soluble yet incombustible type of paint. The chlorine content makes it versatile and extremely robust. Chlorinated rubber paint is highly resistant to chemicals, heat and water, making it ideal for outdoor line marking applications.
  • Water Based Acrylic Paint--Unlike Epoxy and Chlorinated rubber paint, water-based acrylic paint contains no organic solvents. It is ideal for environmentally sensitive areas where paints with high VOC content are unfavorable. Water based acrylic paint is slow-drying, especially in regions of high humidity.
  • Solvent Based Acrylic Paint--Improvement in the paint production industry has led to the introduction of high-performance thin-coating products such as the solvent-based acrylic paint. All available colors of this paint are lead-free, and the paint is very quick drying. For the best results, it should be applied through airless spray equipment.


Other than paint, thermoplastics material is commonly used in line marking. It is suitable in high-traffic areas where standard paint might be more likely to wear out quickly. Application of thermoplastics is carried out using a thermoplastic marker. Since application requires a heat source, the machine ensures that the heat is contained within the marker so there is less risk of damage to the surrounding environment.

Line marking is an essential requirement on roads, sports pitches, and driveways. Choosing the right material for the preferred type of surface will ensure durability and savings on costs.

For more information, contact a company like A1 Roadlines Pty. Ltd.