It can be really hard for a small business when a large customer or source of customers shuts down. However it doesn't mean that your business can't succeed, you just need to find new markets and be a little innovative in your approach to marketing. This blog has some stories from inspiration business owners who have faced challenges when their biggest source of customers stops but have found ways to keep their business running and stay profitable. I hope it is inspirational for small business owners who are facing their own challenges. Please feel free to share your own stories in the comments.
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Finding new markets for my business
Fly Your Sales Flag Higher! 3 Shopfitting Ideas to Expand Your Sales Margin
Jeff Fleming
As you should think about the quality of the products you want to display in your store, you should also consider its design. If you want to increase your sales, you need to optimise the design of your store and probably change its layout. Most store owners understand the effect of the shop design on their sales, and that's why they invest in professional shopfitting services. But what shopfitting design tips could help boost sales in your store? Just read on!
Place Ticket-Items Strategically
Having both high and low-ticket items in your retail store is a great idea, but where you place them makes the difference. According to most competent shopfitters, placing high-ticket products at the entrance is a big mistake. As the customers enter the store, they look at the things placed at the entrance—decompression zone—to know if they came to the right place.
If they find high-ticket products or items at the entrance, they get the wrong impression that everything else in the store is expensive. If possible, place the low-ticket items at the entrance to give the customers a good impression and encourage them to move to the far corners to see the other popular products you have on the shelves.
Don't Overstuff the Store
Since most building owners use the square-meter measurements to know how much the store owner should pay for the retail space, most store owners want to stock their products in every inch of space. Although making good use of the space available is a practical strategy to increase sales, a crammed store may put off some prospective customers.
When your store is overstuffed, some customers won't enter, and those who enter find it hard to pick something from the shelves. Most customers lose their 'buying appetite' when they find 'over facing' products or items in the store. Neat displays and quality products aren't everything; you still need to create enough room for the customers to breathe and manoeuvre easily while shopping.
Consider Customers' Movements in the Store
Think about the traffic flow in your store before you contact professional shopfitters to give it a fresh look. As the shop owner, you shouldn't just focus on the daily sales, but also on how the shoppers move from the door to the checkout and what they do between these two points. With proper product placement, most customers would end up buying some of the hot items they hadn't planned to buy. A professional shopfitter knows the tactics that influence impulse buying among the prospective customers, maximising sales.
Working with experienced shopfitters helps you to fit the available retail space properly. Besides paying attention to product placements, shopfitters also consider branding, interior design and area flow when fitting your shop. Professional shopfitting services don't just help with neat and beautiful displays and easy-to-find products, but they also create a great product story and sense of coherence.
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