Finding new markets for my business
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Finding new markets for my business

It can be really hard for a small business when a large customer or source of customers shuts down. However it doesn't mean that your business can't succeed, you just need to find new markets and be a little innovative in your approach to marketing. This blog has some stories from inspiration business owners who have faced challenges when their biggest source of customers stops but have found ways to keep their business running and stay profitable. I hope it is inspirational for small business owners who are facing their own challenges. Please feel free to share your own stories in the comments.

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Finding new markets for my business

Three Workwear Mistakes You Must Avoid

Jeff Fleming

Customised workwear is popular in businesses across the country. In industries as diverse as fast-food restaurants, retail stores and manufacturing, workwear featuring the company branding is used to promote corporate identity and to help your employees collaborate as a team. Despite the popularity of workwear, there are still a surprising number of employers making obvious design mistakes when they order corporate workwear. Here are three mistakes that you must avoid if you want workwear to be a success for your business and not an ongoing point of contention for your staff.

Assuming that one size fits all

If you order workwear, then it really does need to fit your employees properly. It doesn't inspire staff loyalty or make a great impression with your customers if your staff are forced to wear ill-fitting uniforms or styles that don't suit them at all. When planning your workwear, make sure that you have styles that are suitable for both men and women and that the uniform is available in a range of options to suit every body shape. It can be helpful to let your employees try on the uniforms before you order in bulk so that you can be sure that what you order is a great fit for everyone.

Not thinking through the customisation

Not all managers appreciate the art of customisation. In theory, the concept of reproducing your corporate logo or branding on a uniform seems simple, but unless you take the time to think through how that will work out in practice, it can sometimes be a disaster. Think about whether the logo you are adding to the clothing will clash with the colour of the clothes. Consider the size at which the logo will be reproduced. Will it still be clearly identifiable? Will any text be large enough to be clearly read from a distance? If you aren't sure what will work well, then speak to your workwear company; they will have the experience to know what works well for their customers.

Not considering the nature of the job

Workwear is designed to be worn primarily at work. If they are going to wear it at work, then it must be suitable for the jobs your employees are doing. Think about the different jobs your employees take on and purchase workwear and will last well and not hinder them in their work. Think about whether printed logos are suitable or whether workers in a tougher environment would appreciate a longer-lasting embroidered logo. Consider the toughness of the workwear. If your employees are constantly moving, perhaps kneeling or putting pressure on their workwear, think about buying workwear that can withstand such treatment for a prolonged period.


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