It can be really hard for a small business when a large customer or source of customers shuts down. However it doesn't mean that your business can't succeed, you just need to find new markets and be a little innovative in your approach to marketing. This blog has some stories from inspiration business owners who have faced challenges when their biggest source of customers stops but have found ways to keep their business running and stay profitable. I hope it is inspirational for small business owners who are facing their own challenges. Please feel free to share your own stories in the comments.
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Finding new markets for my business
Grow a healthy crop in any environment
Jeff Fleming
To make anything grow in the ground, you need an adequate supply of water. Everyone from farmers to amateur gardeners needs to be able to water their land, or nothing will survive. In some environments, you can rely on regular rainfall to provide the desperately needed water, but that isn't always the case.
In many places, the rain is either insufficient or too irregular to be a reliable way of keeping crops alive, yet increased demand for food production means that more land needs to be brought under cultivation. If you want to grow things, but you can't rely on the rain, you need an alternative solution, and that is where hydroponics can help.
What hydroponics can mean for you
Taking a trip to your nearest hydroponic shop will allow you to discover a lot of different solutions that can help your plants to thrive whatever the environmental conditions they face. Hydroponics can be used to provide exactly the right amount of water to your crops at exactly the time they need it. Looking around the hydroponic shop should allow you to get a good idea of the type of solution that should work on your land.
If you are not sure whether a solution you are considering would be effective in your environment, then talk through your needs with the hydroponic shop staff they will have the experience to know whether a particular solution will work in the way you expect. No solution is perfect for every crop or location. The final choice will depend both on what you are growing and the natural resources available to you, whether you are planning to drip-feed small amounts of water on an occasional basis or to provide larger amounts of water to keep your crops growing well.
Not just water
A hydroponic shop is the right place to find out how to get water to your crops, but there is a lot more available there to help your plants grow and stay healthy. In many types of soil, plant nutrients are an essential purchase to provide the nutrition that your plants would normally be getting out of the ground, but which may not be available because of the environment.
Why struggle to nurture plants in poor soil when you can achieve a greater yield by applying the science of hydroponics to your land? Germination media, LED grow lights and every type of seed you might need can all be found at a hydroponic shop, but perhaps the greatest resource you will find there is the experience of the staff, who will be able to talk you through everything you need to know to produce a thriving crop whatever your environment.
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